You know that, to carry forward your business’s momentum, effective training is essential.
The appeal of lifelong learning has entered the halls of small businesses and corporations, just as it has traditionally inspired students of all ages. Technological advancements have given us the elearning movement. You’re on the forefront, a pioneer.
ELearning is so new that we don’t confidently know how to spell it. Some suggest that, like email, the term will soon lose the sometimes used hyphen (e-learning), and mid-sentence capitalization (eLearning).
Just as spelling of the word differs with the user, the educational product will also differ. Courses will evolve, depending on the nature of the elearning student. Students may be seeking academic knowledge, skills training, or product use mastery.
Your ideal student or trainee may not realize your course is available, may not realize the benefits of the product, or may not have online access.
I can provide direct mail sales letters which address these concerns, either online or offline.
I will cooperate with your team and faculty, to produce high-quality elearning content that inspires participants to request more.
Insofar as your online training and course materials may be the first point of contact for prospective students, I will work with your marketer to incorporate keywords for search engine optimization. When speaking to a distinct market segment, I will adapt materials to speak directly to your ideal customer, in his/her language.
As an education copywriter, I will produce copy well-structured for elearning. Course and training copy will be presented in clear and correct English. My elearning copy will follow tried and true interactive educational practices.
In providing these services, I will work with you and your team to fulfill business goals. My copywriting goals are to insure that your business is well-received, your brand memorable, and your project as profit-producing as it needs to be.
I am always pleased to carry out a test project at an introductory rate.
Just send me an email with the parameters of your project. Often, an email is the only contact needed for a quickly executed, successful project.
Or, by email, suggest a time for a telephone conference, to discuss your project, with no hassle or commitment. A telephone chat can be easy, informative, and worthwhile. Once assigned a project, I’ll take it from there.